Ajay Chacko
Arré launches Marathi Originals
After the launch of its studio business, Arré is now making its foray into the Marathi regional market with a strong slate of originals, in collaboration with Reverb productions. The last few years have been a renaissance for Marathi films, television and music where creators have experimented with differentiated content and have seen exponential growth in the Marathi audience base. With consumption moving to digital platforms, there is a large viewership and monetisation opportunity to offer Marathi digital viewers premium original content. Reverb productions (Reverb) has be | Click Here...
IWMBuzz.com curates innovative web entertainment conclave: India Web Fest
IWMBuzz.com, a publication which caters to the Indian television and web entertainment ecosystem, after organizing India’s biggest web entertainment awards, the IWM Digital Awards, is curating a one of its kind web entertainment conclave – India Web Fest. To be held on 5 September at The Westin, Mumbai, the event promises to be an impactful affair, with the who’s who of the media & entertainment business speaking their minds. Web entertainment has increased its reach and influence in India considerably, with the mushrooming of OTT players and individual content creat | Click Here...
Original web series and videos from Arré now on Ola Play
Arré the multi-genre, multi-format digital media destination has partnered with Ola Play, the world’s first connected car platform for ridesharing, to offer a wide range of digital content for customers on the go. The association will provide Ola’s Prime Play customers a range of popular and trending web-series, social experiments, reality shows, documentaries, as well as non-fiction products, from Arré’s stable. These include Arré’s hit series Official Chukyagiri, and other short format contextual videos. Speaking on the partnership, Ajay Chacko, Co-Founder and CEO | Click Here...