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Bollywood movie promotions on TV shows have become mundane and needs a strategic rejig

Banal Bollywood Promotions on TV Shows

It’s difficult to distinguish. The colors of reflection are all the same, emitting from the same prism of prosaic promotional ploy.

Well, we are referring to unimaginative Bollywood movie promotions in myriad TV shows across channels, which at times is more painful than a root canal.

Television, from being tagged as the step sister of movies, has today emerged as the mighty platform to give a definite fillip to films, reaching out to millions of consumers across the country and beyond.

The perceptional/notional judgmental line of comparison has smudged, with the two mediums joining energies, maximizing influence for common benefit.

It’s been a couple of years since the bigger daddy fathomed the importance and impact of TV and thus, 70mm celebs flocked to small screen to blow the trumpet.

Anything which is new seems interesting, when exploited too much, leads to boredom.

When the Khans and Kapoors danced & giggled on small screen, suddenly the ambience in drawing rooms pepped up with visual gratification.

The problem is…they danced way too much and everywhere, relegating entertainment to mockery.

Nowadays, the promotional palette has identical colors, sketching the same frame…yeh dekhlo yeh woh…sab same to same.

Quantity has toppled quality, with factory like creativity minus the soul, going through the motions, one movie promotion at a time.

It’s business, yes, and beneficial for both, however, as a consumer, it’s getting irksome and idiotic.

Does it read like a sort of venting? So be it…opinions matter and as watchdogs of content, we voice what matters.

It’s great that there is synergy between the mediums, however, when a certain Tiger Shroff flips and somersaults in all reality shows, often appearing back to back on different channels, programming tastes pale.

We beseech, the idea is right, but what ails is sordid content integration. The immediate need is a strategy rejig, which would ensure apt marketing pitch seamlessly merged with entertaining programming.

Let’s do it…guys!!!

About The Author
Siddhartha Laik

With over 10 years of experience in media and entertainment, Siddhartha believes in the importance of attitude over aptitude. With Masters in English Literature from Fergusson College, Pune (First Class) and a Diploma in Journalism, he has immense knowledge in diverse fields of editorial, content creation, effective communication, team building, leadership, motivational speaking, personality development, success principles, digital, print and broadcast media, soft skills et al. “In today’s time it is all about multi-tasking. An individual has immense potential to break notions and conventions and explore unchartered territories. All one needs to do is work hard on self development and BELIEVE”-Siddhartha After being part of editorial teams in organizations like Times of India, Mid Day, Magna Publication, Indian Express, Sakaal Times, Indiantelevision.com Pvt Ltd Group, in capacity ranging from a reporter to Managing Editor & Head of Business, Siddhartha is the Founder & Editor-in-chief at IWMBuzz (earlier known as IndianWikiMedia). His role includes heading editorial, building and motivating teamforce, crisis management, business strategy and launching new properties. A communicator par excellence, a motivator, a leader, an innovator, a risk taker, Siddhartha was awarded the Best Student in his journalism course and has also featured on India TV as a commentator, Bigg Boss as a news seeker, and is a visiting faculty in multiple media institutions. His hobbies include playing a guitar, reading and writing fiction literature, debating and discussing on current affairs and watching superhero movies.