The producer chats on her ambitious project…

Shrishti Arya, producer of much anticipated Star Plus mytho show Aarambh, has taken the lukewarm opening of her weekend show in her stride.

“I am a bit disappointed, the numbers were a bit lower than what I expected.  Having said that we always were aware that we could not really overcome weakness of the weekend Star Plus fiction zone so soon in a big way.  Any change does take time. Our story (Aryan, Dravidian clash) is not your normal TV stuff. It took two episodes just for the hero-heroine to meet, so we have to be grateful and wait for the audiences to warm up.”

Here Shrishti adds that social media feedback has been great, “Both the leads (Karthika Nair and Rajniesh Duggal) have been widely appreciated.  It is said that the girls are salivating for the latter and Tanuja ma’m is always spot on as the oracle.”

Shrishti is hopeful of gradual rise in numbers, “For the format  of the show is not such that we can use sex and comedy to lure away audiences, we need to appreciate their intelligence. The channel also understands that we have stiff competition in the form of Sa Re Ga Ma Pa and other shows (fiction and non-fiction both) on other rival channels.  I am just happy that our time spend is on the rise which means that we are on the right track, fingers crossed.”

Remind her that the channel has take off recent weekend fiction properties (Koi Laut Ke Aaya Hai) even before they finished their stipulated runs and Shrishti says ,“I am no one to comment on what channel did in the above scenario.  They can’t be blamed for if numbers don’t come, certain decisions will have to be taken.  Star has full faith in me and my writer (Baahubali penned K. V. Vijayendra Prasad), I am sure they will give us reasonable time to deliver. We also need to appreciate the huge amount of money they spend on promotions.”

We wish her all the luck.

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