Editorial
From Brand Ambassadors to Business Partners: The Celebrity Endorsement Plot Twist
Lights. Camera. Endorsement! That used to be the formula up until a decade ago. All one needed was a superstar, a catchy jingle, and a prime-time TV slot and brands just had to sit back and watch their products fly off the shelves. Cut to today – the script is flipped! Today’s celebrities are not just endorsing or performing for a brand, they are partnering, investing and shaping their future. The brand endorsement game today has gone from scripted appearances to strategic partnerships, where the real action happens far beyond the screen. Plot twist in Brand Endorsements: | Click Here...
How Social Media Failed Smriti Mandhana—And It Tells A Lot About Us
Smriti Mandhana is one of India’s most decorated cricketers. She is currently regarded as the best batter in women’s cricket, per the Olympics. She owns a record-setting presence in both WODIs and WT20Is. She is the second cricketer to win the ICC Women's Cricketer of the Year award(twice). The list can go on endlessly. Yet, in a matter of hours, all of this was set aside when social media got flooded with rumours surrounding her paused wedding plans. Everything turned into a spectacle of speculation. We witnessed how discussions transitioned from Smriti's achievements to allege | Click Here...
Sourav Ganguly’s words aged poorly — India Women’s Cricket Team just made history
Years ago, Sourav Ganguly said, “Girls don’t need to play cricket.” The remark drew mild attention at the time, but today, in 2025, it feels almost prophetic—not in intent, but in contrast. India’s Women’s Cricket Team has just lifted their first-ever ICC Women’s World Cup trophy, defeating South Africa by 52 runs at DY Patil Stadium in Navi Mumbai. And as the victory went viral, Ganguly’s words resurfaced, triggering memes and light-hearted trolling across social media. India batted first and built a formidable total of 298 for 7. Shafali Verma’s explosive 87 off 7 | Click Here...
Dear BCCI, why play cricket with enemy Pakistan? Dear Sony TV, why air it?
This piece is penned from disgust, utter loathe, sadness, despair and anger for brazen impunity. There are times in a nation's journey when playing a game is no longer just about sport. When every run, every cheer, and every broadcast carries the weight of history, of pain, of lives lost. And yet, here we are again—on the brink of another India vs Pakistan cricket match. Scheduled, promoted, commercialized, and justified under the tired excuse of "it's just a tournament." But it's not just a tournament. It never was. This isn’t merely a contest between bat and ball. This is a bro | Click Here...