Sonu Singh Rajput has set up many TV and web projects as the Casting Director. Recently, he added a new feather in his cap, of being a Producer. He has produced varied advertisements and projects for the medium of OTT. His recent work as Producer was the vertical drama series, Return of IAS, on Story TV. He co-produced the project with Pritesh Kumar Shrivastava under the banner Ballia Talkies. The series starred Reyaansh Vir Chdha, Nazneen Khan, Rina Rani, Vijay Pandey, and Shiva Randani in the main roles.
Juggling between his varied work profiles of casting and producing, Sonu tells us at IWMBuzz.com, “The field of entertainment has always been highly competitive. You always need to be at the top of your game, in every task you undertake. I am grateful for the opportunities as the Casting Director in projects across all mediums. Now, as a Producer, I tend to think differently and understand more about the content too.”
On the recent growth of the vertical medium, Sonu says, “The vertical content is flourishing and thriving. The best part is that scripts are being written in almost all genres for the shorter content. Also, the fresh pairings that are worked out for the medium are interesting. The shorter format will gain more traction in the near future.”
Primarily known for his casting skills, Sonu has gained enough experience to know what works and what does not work while casting for major projects. “I look to bring in a good ensemble cast in my projects, and put equal attention on every character in the project. The goal is to deliver the best ensemble, worthy of executing what they are meant to do.”
