He didn’t think we’d notice, but we did!
Let’s keep our Jungkooking healthy at all times.

— J-Hope

J-Hope was sharing a lot of birthday messages for Jungkook, as he normally does with his members, so it didn’t seem out of the ordinary. ARMYs, on the other hand, noted that one of the posts was erased immediately after it was made. He then re-uploaded it just a few minutes later.

There appeared to be no modifications at first glance. From the message to the hashtags to the photographs, everything was the same. Until you clicked on the photo of J-Hope, RM, and Jungkook from the filming of Run BTS! episode 99, there were now random heart stickers and a laughing emoji next to J-Hope’s arm why did he feel compelled to make these adjustments?

Originally, a portion of J-Hope’s iPhone could be seen peeking out from beneath his arm in the snap. While this may not appear to be a major deal at first, he realized that posting it would be inappropriate because he is a brand ambassador for Samsung, a competitor to Apple, as part of BTS. Even if this photo is from the past, it would be awkward for a Samsung representative to mistakenly promote a competition company!

Despite the fact that he caught the error swiftly, many eagle-eyed followers saw… Please accept my apologies, J-Hope!