Ranveer Allahabadia (famously known as BeerBiceps), is a well known digital youth icon with over 6 Million followers on his social platforms. A 26 year old content creator, a social media influencer and an entrepreneur – Ranveer is also one of the founding partners of Monk Entertainment; a young established digital company dealing with everything from content creation, digital talent management, social media management, brand marketing to video production.
Ranveer’s journey began in December 2014 when he started a YouTube channel to document his personal fitness journey. The channel immediately caught fire owing to which Ranveer took it up as a full time job to create content on the channel. Relatable content on interesting hooks like fitness, men’s fashion, grooming, mental health amongst others got Ranveer to become one of the most loved internet personalities with millions of youngsters looking upto him and reaching out for advice.
Winner of several awards like – MTV IWM Youth Influencer of the Year 2019, Cosmopolitan Best Fashion Influencer 2019, Vidooly: Video Content Creator of the Year fashion (Gold winner), Exhibit Top 100 Digital Influencer amongst others, Ranveer has helped and continues to help many of his fans via his content that revolves around self improvement as a subject.
Today, Ranveer is the only Indian creator to have his own video podcast that has numerous guests from different aspects of life talking about myriad topics. Being a brand favourite, Ranveer has joined hands with several brands like Gillette, Skoda, Brand USA, Skechers, Groww etc.
Ranveer has collaborated with names like Arnold Schwarzenegger, Priyanka Chopra, Saif Ali Khan, Siddharth Roy Kapur, DJ Bravo Shilpa Shetty, Gaurav Kapur, Boman Irani, Rajkumar Rao, Radhakrishna Pillai, Prajakta Kholi, Mumbiker Nikhil, Nikunj Lotia and other fellow YouTubers and is also gearing up to announce several other ventures, staying true to his serial entrepreneur profile.
In an exclusive conversation with IWMBuzz.com, he talks about his YouTube page, the digital platform and more….
To begin with, how does it feel to be a digital star?
It feels good. Eventually, when numbers start growing, you start feeling the burden of responsibility. Now, I wake up very grateful that I have an audience that consumes my content. Viewers also shower their love on social media. I try to focus on the positives than the negatives. However, there are very few negatives, so it is a beautiful life.
Describe life before and after being a YouTuber?
Life before becoming a YouTuber was trying to figure out what I wanted to do in life. YouTube was the one thing that I was meant for. I love coming onscreen and putting my thoughts out there. I love creating videos, so life after being a YouTuber is like a dream life.
Tell us a bit about your journey, how you started and more.
I began as an engineering college student who was trying to begin a fitness startup right after my studies. I didn’t want to do a regular job. We thought of a great strategy to promote it on social media handles. And the rest is history. We did it for Indians as it was India-specific fitness content – fashion, grooming, etc.
What challenges have you faced in your journey?
The challenge at every stage has been just learning about something new, keeping the hunger alive to learn every day.
How do you make sure your content stands out?
I study my comments section a lot and try getting consumer feedback and understand what the audience wants. The originality and X-factor, I can’t explain. These ideas just pop into my mind and I execute the same. I only think a video should be made for the consumer and not for you.
Looking back, what was the turning moment in your life?
The turning point was when I put up my first video. It gave me the confidence to keep moving ahead and all positive things happened.
How did you come up with the idea of conceptualizing each episode?
I have a day after every 3-4 months, wherein I just sit in my room and write down my ideas in one go. I write some 80 to 200 ideas and stock it up. Later, I select the best ones out of these.
How have you seen the growth of the digital platform?
I think Reliance Jio in India really changed the game for us. I remember we took a year and a half to hit 100K and the next 900K happened in the next year and a half, so Jio just changed the scenario. We became celebrities overnight.
How do you keep yourself updated in the competitive space?
I really feel that being Indian is a blessing. It isn’t a competitive country because we have immense viewers. You just need to put things of value that will entertain or teach them something valuable and that’s how you can also be updated.
What do you think are the pros and cons of the digital space?
The pro is that you get a voice to market your own product. Basically, you get a marketing platform for your business. The con would be the intensity, like if one video is up, you need to constantly think of the next video. You don’t get breathing space and it becomes difficult to balance personal and professional life. Overall, there are way more pros than cons.
Tips for aspiring YouTubers out there…
Only do regional content and don’t think of doing English content in India. It will not grow in India. Also, put out a lot of videos, as people want to see a lot of content, and also focus on the thumbnails and captions.
Final words for your fans…
Thank you for subscribing and the love that you shower on us. It is just the beginning of my journey. I will repay all your love with a big historical storyline that we are writing and we are just at the beginning of the same.
