News just hit IWMBuzz editorial desk that marketing guru Abhishek Joshi has added another feather in his cap.
If sources are to be believed, Joshi has been given additional mandate to head SVOD as Business Head for MX Player.
Joshi joined MX Player in 2018 and since then has played a major role in the OTT platform’s robust growth story.
“Joshi was already playing a critical role in marketing and business growth at MX Player and Takatak, and now the added responsibility would mean MX making rapid strides in the SVOD space.”
Prior to joining MX, Joshi worked with Sony Pictures Network India as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.
Joshi remained unavailable for comment.
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