OTT platforms flex creative might at well-mounted, high-scale slate launch events. Big stage, stylish aura, red carpet buzz, media frenzy, content rollout, and a flurry of stars smiling for cameras, it’s always a full house and a huge splash.
Who has a better content line-up, who has the biggest stars and how intense is the media frenzy, it’s the ultimate battle for ‘perception supremacy’ among big OTT players.
Netflix upped the ante by bringing King Khan Shah Rukh Khan for Baads of Bollywood during their launch event last year, and now we hear, Greek God Hrithik Roshan is all set to headline the Amazon Prime Video slate launch event to be held in Mumbai tomorrow.
Says a source, “Expect some amazing show announcements and excitement is super high. There will be a galaxy of stars but the high point will be Hrithik Roshan’s debut as an OTT producer. He is working on two projects for Prime Video and Hrithik will power the event.”
Well, we wish Prime Video all the best and we are sure, all the shows will be must-watches.
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