News has hit the editorial desk at IWMBuzz that media industry hotshot Nikhil Gandhi has signed the dotted papers and joined as COO at Times Of India owned OTT network MX Player.
Says a source, “Nikhil is a doyen in the media & entertainment space and with his recent stint at TikTok, he is amongst the very few in the ecosystem who understands perfectly the subtle nuances of new age entertainment. We hear he will relocate to Singapore and manage global operations. Exciting days ahead at MX for sure.”
Nikhil, (ex Disney, Times Network, Viacom Media Networks), brought a sea of business structure change at TikTok with utmost efficiency leading to positive market local sentiment. Nikhil built a solid team structure locally, thus organizing TikTok in India and also got some of the top-notch entertainment faces like Deepika Padukone to the platform, enhancing brand credibility and enriching user relatability experience.
However, all efforts came to naught with Bytedance India facing a ban notice from the Indian government.
Post the ban, Nikhil Gandhi was redesignated as Head – Middle East, Africa, Turkey & South Asia, TikTok. However, he recently called it quits and said in a statement to IWMBuzz.
“After much reflection on my time here at ByteDance, and looking at my future goals, I have made the difficult decision to leave my role in the company. Working with TikTok, I have seen our app shepherd in a new era of connection, communication, and cultural appreciation.”
MX Player spokesperson and Nikhil Gandhi did not comment till the time of going to press.
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About The Author
Siddhartha Laik
With over 10 years of experience in media and entertainment, Siddhartha believes in the importance of attitude over aptitude. With Masters in English Literature from Fergusson College, Pune (First Class) and a Diploma in Journalism, he has immense knowledge in diverse fields of editorial, content creation, effective communication, team building, leadership, motivational speaking, personality development, success principles, digital, print and broadcast media, soft skills et al.
“In today’s time it is all about multi-tasking. An individual has immense potential to break notions and conventions and explore unchartered territories. All one needs to do is work hard on self development and BELIEVE”-Siddhartha
After being part of editorial teams in organizations like Times of India, Mid Day, Magna Publication, Indian Express, Sakaal Times, Indiantelevision.com Pvt Ltd Group, in capacity ranging from a reporter to Managing Editor & Head of Business, Siddhartha is the Founder & Editor-in-chief at IWMBuzz (earlier known as IndianWikiMedia).
His role includes heading editorial, building and motivating teamforce, crisis management, business strategy and launching new properties.
A communicator par excellence, a motivator, a leader, an innovator, a risk taker, Siddhartha was awarded the Best Student in his journalism course and has also featured on India TV as a commentator, Bigg Boss as a news seeker, and is a visiting faculty in multiple media institutions.
His hobbies include playing a guitar, reading and writing fiction literature, debating and discussing on current affairs and watching superhero movies.
