JioHotstar is apparently working on many vertical concepts, under a varied bouquet of genres. The buzz is that the renowned OTT platform will come up with back-to-back vertical concepts during the cricketing season with the commencement of IPL 2026.
One such story will have actors Jinal Jain and Keshav Mehta playing the leads. The series will be a coming-of-age drama about a college student who constantly faces heartbreak not just romantically, but also emotionally, because of her weight. She is judged, humiliated, underestimated, and made to feel “less than” in classrooms, friendships, and relationships. The series is produced by Anish Surana’s Ananta Productions.
Jinal was recently seen on TV in Vanshaj, Jamai No 1, and in the web series Yeh Meri Family. Keshav Mehta has featured in series 13th, Ziddi Girls, etc.
We buzzed the actors but did not get through to them.
The rise of vertical medium content, as we know, is driven by the fact that the majority of smartphone viewers find it natural to consume content on their mobile phones. There are a lot of streaming platforms which are engrossed in making content predominantly for the vertical medium, like Kuku TV, Story TV, ReelShort, Drama Box, etc. JioHotstar is all set to come up with good genres in the vertical medium playout of concepts.
Watch this space at IWMBuzz.com for exclusive updates.
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