Billions of people live on their smartphones, and we naturally hold them upright. To meet users where they already are, a new wave of apps has emerged that treats the vertical frame as the default, not an afterthought. By matching the physical way we hold our devices, these platforms have successfully reshaped how we watch and interact with digital content.
We at IWMBuzz.com write exclusively about vertical concepts created by varied platforms. TukTuki is a homegrown Indian micro-drama app that serves as a prime example of the vertical video shift.
Recently, we wrote about TukTuki’s recently shot vertical concept with Imran Nazir Khan, Shiva Rindani and Harleen Reikhi in central roles. We wrote that it was a love and revenge drama.
Exclusive: Imran Nazir Khan, Shiva Rindani and Harleen Reikhi bag TukTuki’s next
Now, we hear that actors Lakshya Handa and Aishwarya Pandey will spearhead another series on the same platform. It will be a corporate crime drama, is what we hear. The series is produced by Sonu Singh Rajput Filmz.
The platform has developed a range of concepts featuring popular celebrities. Some of their notable titles in the vertical medium include Kidnapped, Meri Biwi Ki Shaadi, Aakhir Kaun, Chalte Phirte Rishte, etc.
We buzzed the actors, but did not get through to them.
Watch this space at IWMBuzz.com for exclusive updates.
