Makers of Main aur Krishna, Missing Mahi and Web Crimes 2, Aadhyaa Films, is presently shooting for a vertical concept around romance and drama. Titled ‘Clause 27’, the series, we hear through our sources, is slated to stream on the to-be-launched microdrama platform, Shoonya, helmed by Shah Rukh Khan’s Red Chillies Entertainment.
Produced by editor-turned-producer Vinay Maaloo, the series will have Ruslaan Mumtaz playing the lead role. He will be joined by Priyanka Bajaj, is what we hear. Actors Amit Munjal and Geeta Sharma will also be a part of this project. The series will be directed by Vipul Mishra.
We buzzed the actors but did not get any revert.
Red Chillies Entertainment, founded by the Bollywood Superstar Shah Rukh Khan and his designer wife, Gauri Khan, has been a massive success story. We at IWMBuzz.com reported exclusively that Red Chillies Entertainment is working aggressively on its own microdrama content to capture younger, mobile-first audiences, with a platform called Shoonya. If you have missed reading our earlier exclusive, you can check it here.
The rise of vertical entertainment marks a significant evolution in digital media production and consumption. By eliminating the minor inconvenience of rotating a smartphone, vertical storytelling offers a seamless, mobile-first user experience. Global giants and specialised platforms like Netflix, JioHotstar, ReelShort and many more are making content specifically for the shorter format.
Watch this space at IWMBuzz.com for exclusive updates.
