The growing success of vertical concepts can be attributed to a significant change in our interaction with technology. Currently, vertical content has evolved beyond being merely a mobile adaptation of existing media; it has become the main format for engagement, commerce, and storytelling. This shift highlights the importance of optimising content for vertical viewing, reflecting modern consumer preferences and behaviours. Writer and Producer Agastaya Jain’s banner Creators Retina Entertainment has always broadened its vision by diversifying storytelling with every concept they churn out.
Now, Agastaya Jain’s banner is all set to bankroll an engaging concept, perhaps their most expensive project to date, for the vertical medium. The series will be for Story TV, which is what we hear.
We at IWMBuzz.com hear that popular actress Shruti Sharma, who was seen recently in a Ravi Raj Productions concept for Story TV, will play the lead role.
Joining her will be actress Jyothsna Channdola Singh, who was recently seen in Kahani Pehle Pyaar Ki.
We buzzed the actors but did not get through to them.
The production house also bankrolled a web series titled Vinny Ki Kitaab for Hungama OTT. The banner has worked with prolific actors like Sharad Malhotra, Pravisht Mishra, Karamm Rajpal, Kaveri Priyam, Vivek Dahiya, Abhishek Kapur, Navika Kotia and many others. The rise of vertical medium content, as we know, is driven by the fact that the majority of smartphone viewers find it natural to consume content on their mobile phones.
Watch this space at IWMBuzz.com for exclusive updates.
