Kolkata, the City of Bongs that has stood the test of time, has much to offer to anyone who has been or lived there. Just when you enter the place you feel a kind of warmth that you may not have felt anywhere else. This applies to anyone and everyone irrespective of where they come from. If you have an open heart or are trying to open your heart, this is the city where you should be.
Despite the political unrest and slow pacing developments, the City of Joy still attracts almost everyone who visits Bengal or India at large.
One such person is Anubhav Mukherjee, founder of The Kolkata Buzz who came to the city from Chhattisgarh. Though he intended to learn filmmaking, the city’s charisma turned him into a wanderer who would try and capture the bursting streets on his camera and post it on Facebook. He had no idea that people will fall in love with his content and that he would create an entire platform based on Kolkata.
“When I came to Kolkata I was an outsider despite being a Bengali. So, to explore the city, I would often set out on foot and take pictures and videos. I found a lot of subjects to capture that looked ordinary but had a Bong connection. Then I started to post them on Facebook. To my surprise, it was received well by the audience and thus was born, ‘The Kolkata Buzz’ “, shares Anubhav.
In 2016 during Durga Pujo, the page was all over the place and this made Mukherjee pursue a full-time career in digital media. And all that he could do had only one USP – Kolkata and Bengali culture.
“Kolkata has been the soul of all our content. When I started the platform there was no one else who was so focused on Bengalis. So, I always made sure that my content was attractive and connected with what the public loved and I guess that is what has clicked,” explains Mukherjee.
Initially, the page had all original pictures taken by Anubhav but gradually he found and showcased pictures and quotes by several other Bengalis on his page.
“While I was working on my page, I started to spot others who were posting some great content on our theme. Although my growth mattered to me, I wanted to showcase what others tried to narrate in their posts and give them a shout-out,” says the platform’s founder.
Also, Anubhav felt the need to bring some changes to the work culture in Kolkata. Having studied the market, he knew the worth of digital and wished people to join him. So, he started pooling freelancers and professionals who now work under him to make the page even more amazing.
“I wish that Kolkata’s youth is directed towards the new age, shedding the traditional opportunities. There’s a lot to do out there other than what we are taught to aim as kids. Also, the city needs to build its startup culture and professionalism. I am doing my part and also trying to inspire my colleagues,” said Anubhav.
On today’s date, The Kolkata Buzz has 215k Followers on Instagram, and 1 Million + on Facebook. They are also into videos and are starting a website. The page’s success propelled Anubhav to start his agency – Buzzaffair ventures (OPC) Pvt. Ltd. The company is into brands, Influencer marketing, event promotions, and social media management. They have covered 1000+ brands till now.
Disclaimer: This is a company press release. No IWMBuzz journalist is involved in the creation of this content.
Disclaimer: This is a company press release. No IWMBuzz journalist is involved in the creation of this content.
