After more than 26 years in corporate leadership, Nikhil Gandhi has turned entrepreneur with the launch of VYYB AI Technologies Ltd, a venture developing AI-powered solutions to help commercial spaces manage sensory experiences more intelligently.
Headquartered at the DIFC Dubai AI Campus, VYYB AI is beginning its journey in the UAE, with commercial background music as its first area of focus. The venture marks Gandhi’s move from leading businesses across media and technology to building a company of his own, drawing on his experience in user growth, monetisation, advertising, distribution and commercial strategy.
Gandhi has held senior leadership roles at TikTok, MX Player, The Walt Disney Company and Times Network, working across digital platforms and media businesses. His experience in these organisations exposed him to different business models, evolving consumer behaviour and the role technology can play in helping businesses grow and engage with their audiences. In 2026, he also completed the Massachusetts Institute of Technology’s Applied Agentic AI programme.
The idea behind VYYB AI comes from an opportunity to bring greater intelligence to the physical environments in which people work, shop, dine and spend time. While businesses invest in the design and visual identity of their spaces, elements such as background music, temperature and scent are often managed independently. VYYB AI aims to explore how AI can help make these elements more responsive to the context and requirements of a commercial establishment.
The company’s first offering, VYYB SONIC (https://vyybai.com/sonic), focuses on AI-powered commercial background music management. VYYB AI is also developing VYYB ATMOS for climate optimisation and VYYB AURA for contextual scenting. Over the longer term, the company envisions bringing these capabilities together through a proposed VYYB AMBIENCE platform.
Commenting on his move into entrepreneurship, Nikhil Gandhi, Founder and CEO, VYYB AI Technologies Ltd, said, “Throughout my career, I have seen how technology can change the way businesses operate and engage with people. With VYYB AI, I saw an opportunity to apply that thinking to physical spaces, an area where I believe there is still considerable scope for innovation.”
He added, “VYYB AI is made in the UAE and built for the world. We are building from Dubai with a clear ambition to help commercial spaces become more responsive to their customers and more consistent with their brand. We begin with music through VYYB SONIC, with each solution grounded in what operators can use in their own venues.”
VYYB AI is initially exploring opportunities across commercial environments, including retail and hospitality. Further information about the company is available at www.vyybai.com.
