TVF (The Viral Fever) has always won hearts with its relatable shows. Over time, it has emerged as one of the most prominent production houses that truly understands its audience, there’s no one better. While it continues to receive tremendous love and accolades for its engaging content, TVF made a significant impact at WAVES 2025, where its show Panchayat was discussed as a masterclass in telling grassroots stories. Notably, producer Ektaa R Kapoor, who attended WAVES 2025, cited Panchayat as an example while speaking about rural content going global.
At WAVES 2025, When Ektaa R Kapoor was seen speaking about TVF and how they are able to make stories and characters that everyone has been able to resonate with and be nostalgic with. She said, “When you see a story, you resonate with the story. A lot of us watching Panchayat have not really seen villages and some of us haven’t even lived in a village. It’s the characterization, it’s the way stories are told, it’s the way you connect to the fact that you have landed up in the city or a smaller town which has simplicity attached to it. It’s like going back to older times. It gives you a touch of nostalgia. All these are again emotional connect to the story of a small town or village. At the end of the day, it really doesn’t matter and therefore it can travel.”
Ektaa R Kapoor is one of the biggest producers in the Indian entertainment industry. Widely known as the “Content Czarina,” Ektaa has ruled across all platforms of entertainment. From creating cult television shows like Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, and Kasautii Zindagii Kay, to delivering standout blockbuster films like Shootout at Lokhandwala, Once Upon a Time in Mumbaai, The Dirty Picture, Udta Punjab, Dream Girl, and many more, she has consistently redefined storytelling. On OTT, she has made her mark with bold and breakout content like Lock Upp. A fierce producer, Ektaa constantly strives to leave a lasting impact through her work. She was also honored with the 2023 International Emmy Directorate Award at the 51st International Emmy Awards.
TVF Panchayat has become an iconic web series that has received universal love from all segments of the Indian audience. Season 2 won the Best Web Series OTT Award at the 54th International Film Festival of India (IFFI), especially noteworthy given the lack of recognition for web series at the national awards. Remarkably, this was the first time IFFI awarded a web series, marking a significant moment for the OTT space in India. Panchayat is one of the most loved shows that has always seen the audience love rising with every other season. With time, the show has emerged as one of the biggest web series in India.
Moreover, TVF has been consistently growing and emerging as one of the biggest content creators in India. In 2024, TVF truly dominated with shows like Sapne Vs Everyone, Very Parivarik, Panchayat Season 3, Kota Factory Season 3, Gullak Season 4, and Arranged Couple. They still have a strong lineup of outstanding shows that continue to keep the audience hooked and garner love from all across the country.
