The dispute regarding the time-space between the theatre and OTT release of new films is growing.
Apparently, movie producers are in the mood to change the rules according to the success or non-success of the films in theatres. If a film does well in movie theatres, film producers wish to exploit the theatre revenues to the optimum and would like to hold back the theatre release.
This is not being taken well by multiplex owners and OTT platforms who feel they are being squeezed both ways by movie producers: if a movie clicks the producer reaps all the benefits ; if it flops the cinemas and the OTT bear the brunt.
One now hears that producer-director Aanand L Rai’s Raksha Bandhan which opens for Raksha Bandhan on August 11,will have a clear window of eight weeks before it moves from cinemas to the OTT platform.
Says a source,“Aanand’s film about Akshay Kumar and his four doting sisters is expected to do really well. He is taking no chances. He has a clear understanding with Zee5 that Raksha Bandhan starts streaming two months after its release in theatres on August 11.”
