There are some people who find their passions at an early age, one such individual is Louis Gleize, the founder of Loyal Fitness who, ever since he was young, knew that he wanted to be an entrepreneur and he followed his dreams. Today, Loyal Fitness is one of the most sought-after athleisure brands in the world.
Talking more about Louis’ background, he started Loyal Fitness when he was only 17 years old. He dropped out of school at 19 years old and put all his time and efforts into establishing his own brand ever since. The company released its first-ever collection in 2016 which was an immediate hit among the consumers and sold out as soon as it came in. That was the turning point for Loyal Fitness since then, there has been no looking back for Louis.
Now, Loyal Fitness releases multiple collections every year and all of them are loved by customers worldwide. The brand has a very dedicated customer base and even the logo of Loyal Fitness reflects the vision that Louis had when he first started his company.
The crown was chosen to represent becoming the king/queen of accomplishing personal goals, and the “L” was selected to encourage people to stay loyal to their quest for success. Overall, the logo is intended to be a symbol of accomplishment, support, and loyalty.
“Ever since I was a kid, I admired the likes of Jeff Bezos and Steve Jobs, people who made a name for themselves as self-made entrepreneurs. I knew I wanted to become an entrepreneur too so when I grew up I started studying and researching more about it. My other passion is fitness, so I combined both my passions and that is how Loyal Fitness was born,” shared Louis when he was asked about what drove him to start his own apparel brand.
Gleize believes in giving back to the community, from every purchase made from Loyal Fitness, a portion of it is donated to charity to help underprivileged children lead better lives.