As cricket fever builds ahead of the much-anticipated India vs Zimbabwe T20 clash, OTTplay is once again stepping beyond conventional advertising to become an active participant in the national conversation. Known for its sharp moment-marketing approach, the streaming aggregator has unveiled a fresh print innovation across leading Hindi and English newspapers, Hindustan and Hindustan Times respectively, continuing its streak of culturally relevant, conversation-led creatives.
At a time when brands are competing for attention across fragmented digital platforms, OTTplay is doubling down on the timeless power of print, not as a static medium, but as a dynamic storytelling canvas. The new campaign taps into the emotional pulse of cricket fans, using contextual creativity to mirror the excitement, anticipation, and collective sentiment that surrounds marquee matches.
This approach builds on the brand’s earlier India–Pakistan match creatives, which stood out for their originality and topical resonance. By transforming real-time cultural moments into striking newspaper visuals, OTTplay demonstrated how print can move beyond information delivery to become a shared social experience. The India–Zimbabwe execution is a natural continuation of that philosophy, leveraging immediacy, relevance, and emotional insight to create high-impact brand recall.
For OTTplay, the objective goes beyond visibility. The brand aims to position itself as a companion to viewers’ entertainment journeys, not just a platform that helps audiences decide what to watch, but one that understands what they feel in the moment. By embedding itself within high-interest cultural events like cricket clashes, OTTplay reinforces its identity as a brand that listens, reacts, and participates in consumer conversations in real time.
“Cricket in India is never just a sport, it’s a shared national emotion. At OTTplay, our intent was to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we wanted to reflect the diversity of our audience and ensure the excitement resonated with readers in the language they connect with most. We believe print still holds unmatched cultural authority, and when combined with contextual creativity, it can spark conversations at scale. This campaign reflects our larger philosophy: OTTplay isn’t merely a discovery platform, it’s a brand that participates in what audiences care about in real time, from the stories they watch to the moments they live.”
Avinash Mudaliar, Co-Founder & CEO, OTTplay
The bilingual rollout further strengthens accessibility and inclusivity, ensuring the campaign resonates with diverse readership segments across markets. In doing so, OTTplay also highlights the continued relevance of print as a premium, high-trust environment capable of delivering both scale and memorability when paired with strong creative thinking.
As brands increasingly seek authentic ways to connect with audiences, OTTplay’s print-first moment marketing offers a compelling case study: when creativity meets cultural timing, advertising stops feeling like advertising, and starts feeling like conversation.
With the India–Zimbabwe match campaign, OTTplay once again proves that the front page can be more than media space, it can be a moment.
As India’s leading OTT aggregator with 30+ streaming platforms, OTTplay is not only simplifying content discovery but also emerging as a go-to destination for live sports. Catch the match live on OTTplay.
