Tripadvisor, the world’s largest travel guidance platform, today announced a partnership with Pryzm International to accelerate its commercial presence and strategic partnerships across India. Under this collaboration, Pryzm International will support Tripadvisor in business development, brand alliances, tourism board engagements, and premium advertiser solutions in one of the world’s most rapidly expanding travel markets.
Quote from Tripadvisor Leadership
Scott Wegener, APAC Head, Tripadvisor, said:
“We are pleased to partner with Pryzm International as we expand our commercial focus in India. Devinder’s strong industry experience and extensive network make him a valuable partner in helping brands leverage Tripadvisor’s premium global audience.
India remains a key region for us, and this partnership will help deliver more impactful solutions to marketers and tourism boards alike.”
Wegener added that Tripadvisor has undergone a realignment of its operating model to support its long-term goals and positioning as an experiences-led and AI-enabled company.
“As you may have seen reported recently, we’re reshaping Tripadvisor Group for the next era of growth—one led by experiences and shaped by AI. Our ambition is to consolidate our position as the leading global experiences provider, while evolving Tripadvisor to deliver on our promise to be the world’s most trusted source for travel guidance.”
This strategic realignment focuses Tripadvisor’s investment, talent, and technological innovation across three core pillars:
• Winning the experiences category through a unified Tripadvisor and Viator marketplace
• Reimagining Tripadvisor’s AI-driven travel guidance and platform experience
• Protecting the strength of our Hotel/OTA business and audience globally
“We believe this direction creates a more focused Tripadvisor Group, aligned around the strongest drivers of future growth and customer experience,” Wegener said.
India: A Strategic Market for the Next Phase of Growth
India continues to emerge as one of the world’s most influential travel economies, driven by rising global mobility, premium travel spend, and digital adoption. Tripadvisor’s partnership with Pryzm International strengthens its ability to serve both high-intent Indian outbound travellers and international audiences planning trips to India.
Speaking on the partnership, Devinder Gupta, Founder, Pryzm International, said:
“Tripadvisor influences travel decisions at a global scale, and India is becoming one of the most exciting travel landscapes in the world. Our focus will be on building strategic partnerships, expanding premium advertiser relationships, and delivering high-impact content and audience solutions tailored for both Indian and international markets.”
The emphasis remains on content-led storytelling, targeted advertising, and measurable performance outcomes, leveraging Tripadvisor’s position as the world’s most trusted travel guidance platform.
