Prabhas and the makers of his Telugu-Hindi-Tamil love saga Radhe Shyam(where let us clarify, keeping in mind Salman Khan did play Radhe more than once, that Pooja Hegde plays Radhe while Prabhas plays Shyam ) will leave no stone unturned to ensure that the film works in the Hindi belt.

While the film’s success is duly ensured in the South due to Prabhas’s superstar status, there are no guarantees for dubbed Hindi films from South working unless it’s a brand/franchise like Rajamouli(RRR) or KGF.Radhe Shyam boasts of being neither. The producers UV Creations who have incurred heavy losses in recent films are a worried lot.

“The producers(UV Creations) cannot risk another failure after Ek Mini Katha and Saaho. They are going all-out to promote the film in the Hindi belt also.The intense love story is a new genre for Prabhas. The producers are not sure of how the audience will respond to Prabhas doing a moonstruck Romeo,” says a reliable source from Hyderabad.