Alia Bhatt has added another global brand to her impressive portfolio. The actress has officially stepped in as the new global brand ambassador for American clothing giant Levi’s.
Alia announced the news on Friday with a heartfelt note on Instagram, saying, “Sometimes the most natural fits turn into the most special journeys. Excited to step into this one with Levi’s as their global brand ambassador.”
View Instagram Post 1: Alia Bhatt Replaces Deepika Padukone As Levi's Brand Ambassador
This move comes after a series of major brand signings for Alia. She became the global face of L’Oreal Paris in September last year and made history as the first Indian global brand ambassador for luxury fashion house Gucci in 2023.
Levi’s has previously featured big names like Diljit Dosanjh, Deepika Padukone, and global pop icon Beyoncé in its campaigns. With Alia now joining the ranks, the brand continues its trend of tapping into strong, influential personalities.
On the work front, the 32-year-old actress is set to lead Alpha, the first female-led film in the YRF Spy Universe, alongside Sharvari Wagh. She also has Love and War lined up, a Sanjay Leela Bhansali directorial, where she stars opposite her husband Ranbir Kapoor, with Vicky Kaushal and Deepika Padukone also in key roles.
With each new step, Alia Bhatt continues to shine on both global and local stages — and now, in Levi’s too.