De De Pyaar De 2 has now completed nearly two weeks in theatres, and as expected, the weekday collections have dipped from the weekend highs. Day 13 saw the film earn a modest 0.15 crore, bringing its domestic net total close to 65 crore. While these numbers may not be spectacular, they show that the film has retained a core audience that enjoys its light-hearted, easygoing narrative.
Weekday Performance and Urban Hold
The first week of De De Pyaar De 2 established its appeal primarily in urban centres. Opening-day collections were moderate, followed by a noticeable rise over the weekend as families, young couples, and small groups of friends flocked to multiplexes for casual movie outings. By Sunday, the film had crossed the 30-crore mark, signaling a strong weekend hold.
Weekdays, however, brought the usual slowdown. Days 6 and 7 saw a drop in collections, a pattern typical of urban romantic comedies that rely on multiplex audiences rather than mass appeal. Even on Day 12, the film had already settled into a slow weekday rhythm, and Day 13 continued this trend. Couples, young adults, and families make up most of the footfalls, with repeat viewers adding to the cumulative total over the first two weeks.
While the collections are modest, the stability in urban multiplexes is noteworthy. Even on weekdays, when general occupancy is lower, the film has maintained enough interest to sustain its run. This reinforces the idea that films with targeted appeal can survive beyond the initial buzz if they connect with the right audience.
Conclusion
Day 13 confirms the expected midweek slowdown for De De Pyaar De 2. The earnings are modest but steady, with urban multiplexes continuing to carry the film. While it will not become a blockbuster, the film demonstrates the viability of targeted romantic comedies that rely on a dedicated audience. As the run continues, it is likely to reach its projected lifetime total without major surprises.
Overall, the performance of De De Pyaar De 2 highlights the importance of knowing your audience. By appealing to urban viewers seeking lighthearted entertainment, the film has maintained stability, even in a competitive theatrical environment, proving that consistency often matters more than a spectacular opening.
