The massive failure of Laal Singh Chaddha only gets more dismaying with every passing day. One now hears that Netflix has called off its deal with co-producers Aamir Khan and Viacom 18 for an OTT premier, citing “impractical demands” as the reason.
A source very close to the development tells me, “Aamir and Viacom wanted close to Rs 200 crores for the digital rights of Laal Singh Chaddha and on top if it they demanded a minimum of a three-month gap between theatrical and OTT release from Netflix. Until the last moment when the film released in theatres on 11 August, Netflix was negotiating with Aamir. Now when the film has proved a colossal disaster at the boxoffice, Netflix is no longer interested in buying Laal Singh Chaddha.The negotiations have been called off.”
One hears the film will now premier on Viacom 18’s OTT platform Voot Select.
