Tier-2 cities and smaller towns, by contrast, have seen the film’s presence shrink further. Screen counts have been reduced, and showtimes shortened, leaving the film to depend almost entirely on urban multiplex audiences for its domestic run.
Cumulative Domestic Performance
With Day 13 added, the India net total now sits around 5.75 crore. The second-week performance suggests the film is unlikely to make significant gains beyond this level unless the third weekend delivers an unexpected boost. For that to happen, word of mouth would need to expand beyond the metro audience, which so far hasn’t happened.
For an English-language thriller without superhero or high-action spectacle elements, this pattern is typical. The film continues to appeal primarily to a core audience that enjoys its clever setups and stylish presentation, rather than drawing a broader family or mass-market crowd.
Looking Ahead
Day 13 confirms the expected midweek trajectory: steady but unspectacular. The film’s domestic lifetime is likely to finish in the 6–6.5 crore range unless word of mouth sparks additional interest in non-metro areas. Even so, the stable urban turnout highlights the franchise’s loyal fan base in India, and the strong international numbers suggest the film’s overall commercial performance remains healthy.
In short, Now You See Me: Now You Don’t is maintaining a steady pace in India, with its true strength lying overseas. For domestic audiences, the film continues to appeal to a niche group that appreciates clever heist plots, while the global markets ensure the franchise remains a profitable venture.
