Now You See Me: Now You Don’t Day 6 Box Office Collection: A Gentle Drop but Steady Trend Holds
Day 6 (Wednesday) brought another controlled dip for Now You See Me: Now You Don’t. Early trade estimates indicate a collection in the range of ₹0.40–0.48 crore net, marking a marginal fall from Tuesday’s ₹0.45–0.55 crore. Despite the softening, the film is holding within expected weekday margins for a Hollywood heist-thriller release in India.
With this, the six-day India total is now estimated to be around ₹3.45–4.10 crore net. Although still modest, the numbers reflect consistency, supported largely by multiplex audiences in metropolitan areas.
Urban Markets Continue to Anchor the Film’s Performance
As seen throughout the week, the franchise’s pull remains strongest in select metropolitan areas. Cities like Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, and Chennai continue to contribute the highest share of footfalls, especially in premium formats and late-evening shows.
However, Tier 2 and Tier 3 circuits remain weak. The film’s slick narrative and heist-centric storytelling appeal to a specific audience base — one that gravitates toward English-language Hollywood content rather than broad commercial entertainers. In mass belts, competition from Hindi and regional releases has overshadowed its limited presence.
Weekday Trend Reflects a Loyal but Restricted Audience Base
The film’s week-long pattern has become clear:
* Day 1 (Fri): ₹0.60 crore
* Day 2 (Sat): ~₹1 crore
* Day 3 (Sun): ₹1–1.50 crore
* Day 4 (Mon): Stable with a slight hold
* Day 5 (Tue): ₹0.45–0.55 crore
* Day 6 (Wed): ₹0.40–0.48 crore
The mid-week trend is typical for moderately awaited Hollywood titles in India — steady but soft, with consistent multiplex turnout balancing the weekday drop.
Global Box Office Continues to Lead the Film’s Commercial Trajectory
Internationally, the film is performing far better, with strong traction in North America and Europe. Its US$8.4 million opening Friday and US$20–25 million weekend projections have placed it on solid ground globally. The franchise’s popularity overseas ensures that even with India’s limited contribution, the overall performance remains healthy within expectations.
Can Day 7 Maintain the Stability?
With only one day left before the full Week 1 cycle closes, Thursday becomes a key indicator. If the film maintains a controlled drop on Day 7, it can close Week 1 with a stable—though modest—total in India. A sharper decline, however, may limit its long-term visibility, especially with new releases gearing up for the weekend.
For now, Now You See Me: Now You Don’t remains steady in its mid-week stretch — quietly holding its ground among urban audiences while relying on global momentum to define its box-office journey.
