Now You See Me: Now You Don’t Day 7 Box Office Collection: Thursday Holds Within Expected Range
Day 7 (Thursday) saw the film collect an estimated ₹0.38–0.45 crore net, marking yet another mild drop but staying consistent with its mid-week rhythm. Coming off Wednesday’s ₹0.40–0.48 crore, the Thursday turnout signals that the film is maintaining a narrow but steady audience through the end of Week 1.
With this, the seven-day India total is now estimated to be around ₹3.83–4.55 crore net. While these numbers remain modest compared to major Hollywood releases, they reflect a controlled trajectory aligned with expectations for a franchise-driven thriller with niche appeal.
Urban Multiplexes Continue to Drive the Film’s India Performance
Throughout the week, the film’s strongest support has come from metro centres. Cities like Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, and Chennai continued to lead with consistent occupancy, especially in premium screens and late-evening shows.
The franchise’s slick style, English-language appeal, and brand familiarity have helped it hold a loyal viewer base in these markets. However, Tier 2 and Tier 3 circuits remain weak, struggling to generate any notable traction. Competition from Hindi and regional entertainers has overshadowed the film’s presence in mass markets, keeping its India numbers confined to a narrow corridor.
Week 1 Trend: Consistency, Not Growth
The film’s week-long box office pattern reaffirmed a loyal but restricted audience:
* Day 1 (Fri): ₹0.60 crore
* Day 2 (Sat): ~₹1 crore
* Day 3 (Sun): ₹1–1.50 crore
* Day 4 (Mon): Stable hold
* Day 5 (Tue): ₹0.45–0.55 crore
* Day 6 (Wed): ₹0.40–0.48 crore
* Day 7 (Thu): ₹0.38–0.45 crore
The minimal fluctuations show that the film has remained steady, even without major momentum, concluding Week 1 on predictable lines.
Global Box Office Dominance Continues to Outshine India Numbers
Internationally, Now You See Me: Now You Don’t remains strong. With an opening Friday of US$8.4 million and weekend projections of US$20–25 million, the film’s global reception far exceeds its performance in India. Strong traction in North America and Europe reinforces the franchise’s worldwide pull, securing the film a comfortable commercial path.
What Day 7 Signals for Week 2
As Week 2 approaches, the film’s India prospects remain modest but stable. If it maintains controlled drops, it may continue a low but steady run in metros. However, with new weekend releases entering the fray, its screen count and visibility may shrink.
For now, Now You See Me: Now You Don’t ends Week 1 exactly as expected — steady, urban-driven, and primarily boosted by global momentum rather than domestic numbers.
