The marketing gimmicks to keep stars in the news are now crossing all limits. Almost every other day we have one Bollywood actor or another in the news for being offered a role, and the next day for rejecting it.

Of late the “news” of Kareena Kapoor Khan being offered the part of Sita in the new telling of the Ramayan written by K Vijayendra Prasad and directed by Alaukik Desai , has been going around. It is also being slyly suggested that Kareena “may not” do the role as the producers can’t afford the 12-crore fee she has demanded.

But when I asked veteran writer K Vijayendra Prasad he denied the report emphatically. “No no no,” was his reply.

While he didn’t say anything more on-record another source close to the project reveals, “Kareena is not suited to the part at all. It must have suited some marketing brains somewhere to suggest she’s playing Sita as her husband(Saif Ali Khan) is playing Ravan in another project. Also the hefty fee that she is supposed to have asked for a role that she has not been offered,sounds impressive but far-fetched in this day and age of an economic recession. Maybe Kareena should offer 12 crores to the producers for the privilege of playing Sita?” the source ends with a laugh.

Kareena Kapoor Khan is a stunning woman and a fabulous actress. Does she need this kind of publicity?