Why Are Ranbir-Alia Promoting Steel Bars?

Know the latest about Ranbir Kapoor and Alia Bhatt

The bad news about those who want to see Alia Bhatt and her husband Ranbir Kapoor together again after Brahmastra is that they have taken a mutual decision to not do any other film together in the near future, unless something special comes up.

The good news is that the couple has agreed to do an advertisement together for a brand of steel. This does seem odd. The fans would expect them to promote baby food or diapers or maybe , if we stretch it, honeymoon resorts.

But why steel?

Apparently it was director Abhishek Varman, who has directed Alia Bhatt in 2 States and Kalank, who convinced the couple to take on the endorsement deal because the zeroes on the couple’s individual cheques were tempting.

Besides , lucrative big-bucks ads are getting hard to come by for A-listers, what with internet influencers building a solid endorsement clan on social media. For no extra cost, no shooting budgets popular faces tell the attentive consumer what to buy.

A -listers looking for big bucks doings ads would just have to make do with offers that come their way.

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About The Author
Subhash K Jha: Subhash K. Jha is a veteran Indian film critic, journalist based in Patna, Bihar. He is currently film critic with leading daily The Times of India, Firstpost, Deccan chronicle and DNA News, besides TV channels Zee News and News18 India.