After a modest start of ₹1 crore on Day 1, the film recorded a healthy jump on Day 2 with ₹1.6 crore, maintaining the momentum on Day 3 with another ₹1.6 crore. The first weekend total now stands at ₹4.2 crore (source Sacnilk). Notably, the film held steady on Sunday despite the distraction of a high-voltage T20 match, indicating that audiences are consciously choosing content-driven cinema.
Industry observers note that ASSI is following a pattern often seen with strong, issue-based films gradual but consistent growth driven by word-of-mouth rather than front-loaded numbers. The conversations around the film’s performances and its hard-hitting narrative appear to be steadily building traction.
In a move that reflects confidence, the makers have not resorted to Buy-One-Get-One offers-a tactic many big-ticket releases adopt within their opening weekend.This positions ASSI as “the most talked about and liked film of the week.” ASSI is banking on audience goodwill and organic buzz.
At this stage, ASSI isn’t chasing record-breaking milestones at the box office,the film is focused on something far more meaningful, sparking conversations around issues that society often overlooks in the rush of everyday headlines. Courtroom dramas traditionally benefit from strong recommendations and sustained appreciation, and if the current audience sentiment continues, the film is poised to maintain a steady trajectory in the coming days.
