The acquisition of Andhra Pradesh and Telangana theatrical rights for ₹120 crore by Sri Venkateswara Creations for Yash-starrer Toxic: A Fairytale for Grown-Ups has sent a strong signal across the Indian film trade. The deal marks the highest AP–TG valuation ever for a non-Telugu origin film, redefining benchmarks in the regional distribution market.
Trade insiders attribute the unprecedented price to a combination of factors: Yash’s post-KGF 2 market expansion, sustained audience anticipation after a four-year gap, and the film’s positioning as a stylized, content-driven yet large-scale cinematic event. With multiple distributors aggressively bidding for the territory, SVC’s final acquisition underscores strong exhibitor confidence in opening potential and long theatrical legs.
The AP–TG market, traditionally driven by star power and repeat value, has increasingly embraced select pan-Indian films. Toxic appears to benefit from this shift, aided by Yash’s deep-rooted fan base in the Telugu states and the credibility of SVC’s distribution network.
Scheduled for release on 19 March 2026, aligning with Eid, Ugadi, and Gudi Padwa, Toxic is strategically placed for extended holiday footfalls—making the ₹120 crore valuation a calculated yet bold theatrical bet.
