YRF’s War 2 is set to host its sole pre-release promotional event in Hyderabad, and the reason couldn’t be more obvious — the city is home to an ocean of die-hard NTR fans.

The heart of Telangana is already pulsing with anticipation as thousands of admirers from across states pour into the city, eager to catch a glimpse of the RRR superstar. Known for his magnetic screen presence and unparalleled connect with audiences, NTR is being hailed as the magical force powering the latest chapter in YRF’s spy universe.

While War 2 also stars Bollywood powerhouse Hrithik Roshan, industry insiders admit that NTR’s inclusion has redefined the film’s positioning on multiple levels — creatively, by adding a distinctive southern flavour to the franchise, and commercially, by ensuring unprecedented pan-India appeal. His global fame post-RRR has only magnified his influence, making Hyderabad the natural choice for this exclusive fan-centric celebration.

This isn’t just another promotional pitstop — it’s the only one. The decision sends a strong message: the makers recognise the unmatched draw of NTR in the South and his ability to generate national-level buzz from a single city. It’s a move that reflects confidence in his star power to ignite conversations across languages and regions.

With War 2 slated for a 2025 release, followed closely by his highly anticipated mytho-sci-fi spectacle NTR x Neel, the southern megastar is clearly at the helm of some of Indian cinema’s biggest upcoming milestones. Hyderabad’s streets may be bracing for traffic snarls and packed venues, but for fans, this is nothing short of history in the making — one city, one star, one event that will set the tone for War 2’s march to box office glory.