1. Branding

Drake’s OVO label, which stands for “October’s Very Own,” was inspired by his October 24th birthday. It also symbolizes his annual OVO Fest performance, OVO Sound Radio, a fashion brand, and ties with the Toronto Raptors, in addition to being his music company.

The owl logo has a strong visual identity because of its black and gold color scheme. What’s more impressive is how he takes this brand beyond the looks. People soon embrace his confident brand tone and vocabulary, coining words like “YOLO” and “The Six.” His photo poses and gestures have even affected how people pose for photos nowadays.

2. Prototyping

In February 2009, Drake released So Far Gone, which introduced him to a much broader, mainstream audience. The songs Best I Ever Had and Successful are charted on the Billboard Hot 100 in the United States. Best I Ever Had received a Grammy nomination. It was critically acclaimed, garnering prizes such as Complex’s #3 Best Albums of 2009.

It was also a mixtape.

You won’t be able to gauge the success of your product until it’s in the hands of your customers. In many ways, So Far Gone was a prototype or a minimum viable product. Prototypes allow you to get feedback and learn what works and what doesn’t by just putting something out there.

3. Innovation

Drake is most likely alluding to other Canadian rappers who have achieved some success before him, but not as much as him so far, given the context of the preceding words of these lyrics.

Drake has referenced this idea twice in his songs thus far, indicating that it is important to him. It should be the same for everybody attempting to innovate. A timely solution does not always imply that it is effective. To be the first to market, great design does not sacrifice quality in factors such as functionality, user experience, or aesthetics.

4. Problem-solving

This line’s perspective regarding Drake’s creditability as a result of his popularity and success may come across as arrogant. But what he says about how we often miss asking “why?” about things that are widely accepted as the status quo is correct.

It’s easy to stick to the way things have always been done, especially when dealing with issues or obstacles. Better procedures and solutions can be discovered by taking a step back and asking questions. Or it will just confirm that the existing method is the best one and that things are the way they are for a reason.

5. User Experience and Engagement

Drake would not have amassed the following he does if he made music that was complex or unrelatable.

Any designer would tell you that simplicity and clarity are essential. When consumers are looking at a poster or checking out a new app, the amount of time they have to stay engaged is really limited. People have a short attention span and have little patience for designs that don’t capture them immediately away, especially in today’s fast-paced surroundings. This is why high-quality user adoption, engagement, and retention designs and tactics are equally as vital as the final product design.

Source:blog.prototypr.io