BLACKPINK proved their supremacy in international music when they regained the record which shows that girl groups achieved their highest first-day sales on Hanteo charts. The group’s highly anticipated third mini-album DEADLINE released on February 27 2026 managed to sell 1461785 copies during its first day which broke the previous record held by aespa’s My World which sold approximately 1.37 million units.
The accomplishment enables BLACKPINK to return as a complete group after more than three years while they become the first girl group to achieve multiple Hanteo albums which reach one million first-day sales through BORN PINK and DEADLINE. Their enduring popularity together with the excitement for their upcoming release results in this accomplishment.
DEADLINE created effects which went beyond its actual physical sales. The album reached No. 1 on the Worldwide iTunes Album Chart and topped iTunes charts in 32 different regions which proved BLACKPINK’s tremendous international reach.
The group introduced their new lead single “GO” which created a major impact when it launched. Its music video quickly achieved record status by becoming the most popular YouTube video within 24 hours because it gained more than 195 million views and its view count continued to increase. “GO” made its debut on digital platforms at No 13 on the MelOn Daily Chart which became the highest ranking position for any song during 2026 up until that point.
The K-pop industry needs to meet a new standard which BLACKPINK established through their record-breaking performance in DEADLINE because it displayed their ongoing role as industry leaders who create new standards for all girl groups around the world.
