Joon Lee has earlier expressed his love for the band, BTS. And after hearing BTS’ Love Myself, while BTS was campaigning for UNICEF, which said, “the whole thing sounded like corny home decor that reads ‘Live, Love, Laugh.”, Joon got immensely touched by the song, and it helped him accept his cultural identities.

He said, “I STRUGGLED TO SEARCH OUT FUNCTION FASHIONS THAT WOULD ASSIST ME DETERMINE MY PLACE AS EACH AS AMERICAN AND A PERSON.”

Even though he regarded the American pop culture, but her said that it never gave him what he actually wanted over the years, till he heard BTS’ Love Myself song.

He said, “TEARS STREAMED DOWN MY FACE AS I WATCHED SEVEN MALES MY AGE SING IN KOREAN TO A SOLD-OUT CROWD IN LOS ANGELES LATELY. IN A SEA OF FLASHING PURPLE GENTLE STICKS, BTS … SANG THEIR HIT “SPRING DAY,” WHEREAS A CROWD OF FIFTY,000 FOLKS OF ALL AGES, RACES, AND HAIR COLOURS CHANTED EACH PHRASE AND ADOPTED THE LYRICS FLASHING IN HANGUL ON THE JUMBOTRON BEHIND THE BAND.” as stated in Gossip chimp.