The Indian Captain’s value on-field and off-field is continuously soaring high. Here’s why…

Here Is What Makes Virat Kohli The Biggest Celebrity Brand

Virat Kohli often finds his name in the news for his magnificent batting on the cricket field. When it comes to cricket what Virat brings to the table is priceless. He has been breaking records at will and piling on runs at an incredible consistency. And it’s no surprise that off the field too the Indian cricket captain’s value is at an all-time high. Indian cricket team captain Virat Kohli emerged as the top celebrity endorser for the third consecutive year in the 2019 Duff & Phelps celebrity brand valuation report, registering 40% jump in the brand value at $237 million.

Kohli’s consistent on-ground performance coupled with fitness goals, helped him score big with advertisers. The cricketer struck a deal with German sports brand Puma to launch athleisure wear for little boys under his brand One8. He also signed a deal with malt-based drink Boost. He has numerous brand endorsements from clothing lines to the food industry and from athletic brands to luxury cars. Virat Kohli has retained the top spot for a third consecutive year.

It is certain to be the biggest celebrity brand after being the best batsman in the world.

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