Virat Kohli often finds his name in the news for his magnificent batting on the cricket field. However, when it comes to cricket, what Virat brings to the table is priceless. He has been breaking records at will and piling on runs at an incredible consistency. And it’s no surprise that off the field, too, the Indian cricket captain’s value is at an all-time high. Indian cricket team captain Virat Kohli emerged as the top celebrity endorser for the third consecutive year in the 2019 Duff & Phelps celebrity brand valuation report, registering a 40% jump in the brand value to $237 million.
Kohli’s consistent performance on the field and his focus on fitness have made him a popular choice among advertisers. As a result, he has partnered with Puma, a German sports brand, to launch a line of athleisure wear for young boys under his One8 brand. He also signed a deal with the malt-based drink Boost. He has numerous brand endorsements, from clothing lines to the food industry and athletic brands to luxury cars. Virat Kohli has retained the top spot for a third consecutive year.
It is certain to be the biggest celebrity brand after being the best batsman in the world.
