amit goenka

Zee5’s interesting and innovative OTT push

The mood was rather pepped up at the presser of Zee network’s ambitious OTT launch… christened Zee5. Catchy in name with a sense of candor, the intent is to lure the young audience, who are busy hobnobbing on the web, consuming volumes of content on the go. The OTT space has seen a sudden mushrooming in the country. Suddenly, we hear more content coups on the web space rather than the traditional TV medium. The Saifs and the Madhavans of the world, who are wary to enact on the tube, are glad & glee to sign a web project. Web is the new cool, you see. Zee, with i | Click Here...