Ashit Chakravarty

Rewind2020: Trends That Defined Media & Entertainment In 2020: By Ashit Chakravarty, Sr. Vice President- Growth & Strategy, Dentsu Webchutney

On the 24thof March a highest-ever 19.7 crore Indians tuned in at 8 p.m. to watch our Prime Minister announce the first-ever nationwide lockdown. For the first time, the hustle-bustle of anything and everything that we took for granted from live shows to movie theatres were bolted and shut. Confined to our homes we saw an evolutionary landscape of how Indians coped up making the new normal, normal. Quarantined and bored, consumers took to Television which saw an obvious increase in news related content and children binging on their favourite shows. The other predictable rise was growth in  | Click Here...