Bobby Pawar

As ‘Dil Se Desi’ as you are: ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora

The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rap replaces classical as the new embraces the old - in its own inimitable style. Upping the cool quotient of ‘Desi’ by several notches and capturing the essence of ‘Desi’ pride; the strong sense of belonging and connect with one’s roots felt by every South Asian living abroad, ZEE5 today launched its global campaign ‘Dil Se Desi’, officially marking the digital platforms’ entry into the International market.  | Click Here...