CMO & Head of Enterprise Sales

COLORS launches innovative cinema ad campaign across screens in UFO Moviez

COLORS launched an engaging cinema advertising campaign to promote their show Choti Sarrdaarni exclusively on UFO Moviez network of cinema screens. The 4-week long cinema-advertising campaign commenced on December 6 and is running on 2000+ UFO Moviez network screens. Leveraging the pre-movie & interval spot, the promo has been created and customized to engage with cinema audience in an interesting manner. For one of its shows, ‘Shubharambh’, COLORS has used cinema strategically by shooting a customized promo with the show characters, requesting audiences to switch off their p | Click Here...