Digital Abhiyan

IWMBuzz Media Summit Kolkata: Panel Discussion: AI in Advertising: Decoding New Age Marketing Trends

AI is already part of the everyday parlance of marketing. A panel composed of industry professionals and scholars convened at the second instalment of IWMBuzz Media Summit, Kolkata, to deliberate on this, and they all reached a common inference: AI is revolutionising the marketing scenario, but it does not interfere with the reasons that cause it. At most, it is a savvy aide, whereas at least, it assumes the role of a facilitator that overlooks the presence of a human on the other side. The panel discussion was led by Shantanu Banerjee (Dollar Industries), joined by Sarfraz Akhter (I | Click Here...