Dollar Industries
IWMBuzz Media Summit Kolkata: Panel Discussion: AI in Advertising: Decoding New Age Marketing Trends
AI is already part of the everyday parlance of marketing. A panel composed of industry professionals and scholars convened at the second instalment of IWMBuzz Media Summit, Kolkata, to deliberate on this, and they all reached a common inference: AI is revolutionising the marketing scenario, but it does not interfere with the reasons that cause it. At most, it is a savvy aide, whereas at least, it assumes the role of a facilitator that overlooks the presence of a human on the other side. The panel discussion was led by Shantanu Banerjee (Dollar Industries), joined by Sarfraz Akhter (I | Click Here...
IWMBuzz Media Summit Kolkata: Panel Discussion: Branded Content 2.0: When Creativity Meets Data
At the second IWMBuzz Media Summit, in Kolkata, a stellar group of industry leaders picked up a conversation on how branded content is changing in today’s wild media world. Samrat Sengupta from UltraTech Cement led the session, and the panel included Shantanu Banerjee (Dollar Industries), Prachi Narayan (Havas Play India), Debojit Saha (Ice Media Lab), Sanjay Sen (Sen & Associates), and R. Ramakrishnan (Zee Media). The discussion focused on the evolution of branded content. It has become the area where data and creativity have to coexist. The speakers repeatedly mentioned one point | Click Here...