Google’s Gemini

Google’s Gemini Seals ₹270-Crore IPL Sponsorship Deal With BCCI

To mark the growing presence of AI in sports marketing, the BCCI (Board of Control for Cricket in India) has reportedly at last signed a whopping ₹270-crore sponsorship deal with Google’s Gemini AI platform for January 2026. The Indian Premier League (IPL)-linked three-year contract is seen as one of the most significant entries of an AI platform into Indian cricket sponsorship. Industry analysts see this collaboration as an example of the world’s most-watched cricket league partnering with technology. A BCCI official told PTI, "The deal is for three years and reinforces | Click Here...