Krishnan Kutty
India Web Fest 2025: Fireside Chat: India’s OTT Evolution: The Rise & Rise Of South
Marked 20th August. It was raining in Mumbai—not the kind of moment where you would expect people to show up in legions at an industry event. But as you flow into the India Web Fest 2025, the grey outside fades, and you see creatives in swarms—tech leads, media professionals, advertisers and others all in the quest to seek what lies next for the web. It’s a global shift that we have been witnessing. And in India, this evolution propelled a transformation in content consumption. Indian audiences are gravitating towards regional portrayals, with the South arising as a cultural po | Click Here...
Culture Machine’s Put Chutney goes to television with Star Vijay
Culture Machine's 'Put Chutney' is now foraying into television with Star Vijay starting 2nd July 2017. This move marks the collaboration of two of Tamil's biggest media giants to create digital to linear long form original content. This pioneering alliance marks a first of its kind in South India, where a digital brand has extended its footprint onto a major broadcast television network. Culture Machine's Put Chutney that caters to the Tamil speaking audience globally, will produce one hour long exclusive episodes on Star Vijay for the show titled, ‘Intensive Comedy Unit ( | Click Here...