Lost Relevance

The IIFA Awards Lost Their Relevance 20 Years Ago

The International Indian Film Academy(IIFA) awards were instituted with the lofty and express purpose of projecting and promoting Indian cinema across the world. Not Bollywood, mind it! It was meant to be a global platform for Indian cinema. Farcically, the IIFA awards have over the years, become a platform solely for Hindi cinema, and not even that. Just Bollywood, thank you. Each year, barring the last two when the pandemic did us a service by sparing us all the humbug and squandering of resources the worldover, IIFA does an eeny-meeny-mini-moh on | Click Here...