Micro Drama

The Rise of Micro Dramas in India

If you’re the kind of person who can’t sit through a full episode of a Netflix show anymore, don’t worry. You’re not alone. The rest of India seems to be feeling the same, and the internet has found a cure. It’s called the micro drama. Tiny, turbo-charged episodes. Vertical format. Wild, unapologetic plotlines. One twist every minute, sometimes two. It’s as if your daily soap opera had a caffeine overdose and decided to live inside your phone. What began as an experiment with Chinese apps has evolved into a full-blown phenomenon. And now, India, with its unr | Click Here...