pan India
Has the Pan-India Film Bubble Burst? Trade Experts Say the Formula Is Losing Steam
The pan-India model that reshaped the Indian box office after Baahubali may be reaching saturation, according to trade experts, who say the strategy has lost the novelty that once drove audiences to theatres. Veteran trade analyst Sreedhar Pillai believes the formula is no longer as effective because multilingual releases have become commonplace. "I think the pan-India formula is virtually over. A decade ago, when Baahubali became a hit, it was a unique thing. Now every film is getting dubbed in Hindi, so the novelty is missing," he says. Pillai also attributes the tren | Click Here...
OPINION: SRK, Yash, Allu Arjun, Sunny Deol: The True PAN-India Stars
One cannot possibly credit S.S. Rajamouli enough for inadvertently birthing the term 'PAN-India'—a label that has since taken on a life of its own. The sheer, earth-shattering impact of the Baahubali franchise didn’t just redefine Indian cinema; it single-handedly propelled filmmakers, producers, and distributors into an unrelenting race to market their otherwise ‘regional’ films as ‘PAN-India spectacles.’ But as is the case with most trends, the term has been excessively stretched, misused, and, dare we say, bastardized | Click Here...