PEPSI
PEPSI raises temperatures this summer with the biggest musical blockbuster, curated by One Digital Entertainment
One Word. Four Letters. A billion believers. SWAG has become the cultural zeitgeist that perfectly echoes the beliefs of the youth and celebrates the unwavering spirit of the new generation. Bringing this philosophy to life, Pepsi® today, has launched its all-new summer anthem which is ready to add more fizz to your next party. An extension of the Har Ghoont Mein Swag campaign, the anthem features two of the biggest youth icons of India - Badshah and Jacqueline Fernandez who are ready to take India by storm with their musical hattrick. | Click Here...
One Digital Entertainment is glad to associate with Pepsi and Simon Fuller’s XIX Entertainment: Gurpreet Singh
For generations, PEPSI® has had an intrinsic connection with music, working with legendary artists and discovering and supporting emerging talents. The iconic brand today announced a partnership between Simon Fuller’s new project, global pop group NOW UNITED, and BADSHAH, one of India’s favorite rappers. Badshah, managed by Sony Music India and the group comprised of 14 singers and dancers from all across the globe will record a song titled “[ How We Do It]” that will be released [November 29th.] Pepsi will also support Now United’s first trip to India b | Click Here...