Prachi Narayan
IWMBuzz Media Summit Kolkata: Panel Discussion: Branded Content 2.0: When Creativity Meets Data
At the second IWMBuzz Media Summit, in Kolkata, a stellar group of industry leaders picked up a conversation on how branded content is changing in today’s wild media world. Samrat Sengupta from UltraTech Cement led the session, and the panel included Shantanu Banerjee (Dollar Industries), Prachi Narayan (Havas Play India), Debojit Saha (Ice Media Lab), Sanjay Sen (Sen & Associates), and R. Ramakrishnan (Zee Media). The discussion focused on the evolution of branded content. It has become the area where data and creativity have to coexist. The speakers repeatedly mentioned one point | Click Here...
IWMBuzz Brings Top Minds Together For Its Second Kolkata Media Summit
Morning bloomed on 27th November, 2025. With young, bright minds ambulating through Fairfield, lit up with colours sprouting from above, a big screen, and titillating visuals of the ocean and lives beneath, the day promised to entertain not just to educate, but also to echo the outcomes and aftermath that lie in the years ahead. IWMBuzz, for the second time, unveiled the media summit in Kolkata, with a fierce ambition to ideate and leverage the future of the media landscape in the country. With stalwarts from the media industry embracing the stage, followed by panel discussions and g | Click Here...
India Web Fest 2025: Branded Content In New Age Marketing
Branded content has grown up. At the seventh edition of India Web Fest, the context was dissected with clarity and realism by a panel of seasoned players who live at the intersection of media, creativity, and commerce. Parul Menghani (BeSporti & Good Ants Media) moderated the conversation, which brought together Aakash Mishra (Donear Group), Prachi Narayan (Havas Play India), Nitin Burman (Balaji Telefilms), Nishant Dobhal (The Viral Fever), and Sanjeev Mulchandani (TV9 News Network). Together, they offered a cross-section of how branded content is being built, consumed, and mone | Click Here...