Prachi Narayan

India Web Fest 2025: Branded Content In New Age Marketing

Branded content has grown up. At the seventh edition of India Web Fest, the context was dissected with clarity and realism by a panel of seasoned players who live at the intersection of media, creativity, and commerce. Parul Menghani (BeSporti & Good Ants Media) moderated the conversation, which brought together Aakash Mishra (Donear Group), Prachi Narayan (Havas Play India), Nitin Burman (Balaji Telefilms), Nishant Dobhal (The Viral Fever), and Sanjeev Mulchandani (TV9 News Network). Together, they offered a cross-section of how branded content is being built, consumed, and mone | Click Here...